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Adding content to email campaigns

The torso of your email campaigns are fabricated up of content sections. Use dissimilar content sections in different combinations to fit your brand and entreatment to your audition.

This guide covers the different types of content sections you tin add. For full general information about creating email campaigns, visit Building e-mail campaigns.

Add a content section

You lot tin add together the post-obit types of content sections to electronic mail campaigns by clicking a + icon anywhere between the entrada'south header and footer. Click the links to learn more almost each section type:

Text
Image
Push button
Spacer
Line
Weblog
Production

Text

Text sections have a diversity of uses. Add together longer blocks of text for newsletters, or use formatting to create headers to split announcements.

Later on adding a text department:

Click Write here... on the preview to add your text.
Highlight text to format information technology or add a link.
Highlight text and click |A| to change letter spacing. You lot can also do this in button sections.
Use the side panel to style the colors and padding for the section and global fonts.

Tip: To combine text with an paradigm, employ an image section instead.

Heading styles

To use heading styles, click ¶ in the text toolbar after highlighting the text. You lot can choose from:

Paragraph
Medium Heading
Large Heading
Extra Large Heading

Paragraph styling is generally for trunk text or other larger blocks of text. Employ the various heading styles to break up your campaign into well-defined sections.

I tin't edit the text in a layout

Some layouts use images that contain text. The Hail layout, for example, has this image section:

This is an image file that has transparent areas. You can alter the background color, which shows through the image, but yous can't change the text or its color, which are office of the epitome.

If y'all need different text, delete this image and replace it with your own text or images.

Prototype

Add an paradigm section to upload images to your campaign. Depending on your layout, you can upload upwardly to 4 images in each section.

To larn more, visit Images in email campaigns.

Push

Add a button section to create a button that links to a page on your site or an external URL. After adding a push section:

Click Link in the side panel to add together a link. If y'all don't add this, the push won't be clickable.
Edit Push button Characterization in the preview to modify the button text.
Use the other options to fashion the button. The font follows your global fonts.

Each button section has only one button. To add more buttons, add together more sections.

Spacer

Add a spacer department to create white space. Afterward calculation a spacer section:

Use theHeight slider in the side console to conform the department padding.
Click Background Color to fix the background color.

Here are some suggestions:

Employ a spacer with a different background color to separate sections.
Add white space or superlative to other sections by adding a spacer higher up or below, and so giving it the aforementioned background colour to create i seamless await.

Line

Add together a line section to divide sections with a horizontal line. After adding a line department:

Set the Length,Thickness, and Padding in the side console.
Click Style to choose whether the line is solid, dotted, or dashed.
Set the color of the line and the section background underColors.

Web log

Add a web log section to create teasers for published blog posts by pulling in content like excerpts and featured images. Blog sections brandish the first 200 characters of the excerpt or weblog post.

Subsequently adding a blog section:

Click Add Blog Post to choose upwardly to seven posts. When selecting posts, they appear in chronological social club even if you have multiple blog pages.
Click a blog mail in the right panel to add alt text. This only adds alt text to your entrada, not to the original weblog post on your site.
Click Manageto add together, reorder, and delete posts.
Click Details to display or hibernate featured images, post dates, author names, excerpts, and "Read More" links or buttons. You tin also style the button colors here.
Click Layout to choose the layout. Each weblog department has 1 layout. To add together more than blog post teasers with different layouts, add together new sections.
For Side, List, and Numbered layouts, change the image width by clicking Paradigm Size. Images always display full-width on Windows Outlook.
Apply the other options to style the padding, colors, and global fonts.
Click the text in the preview to edit it directly. This won't touch the blog posts on your site.
Hover over the paradigm and click thepencil icon to open up the image editor. This won't affect the mail'due south image on your site.

Afterward pulling in the web log post content, it'due south not synced with your blog. If y'all make changes to a weblog mail service before sending your entrada, remove that post and so re-add it, or update it in the entrada manually.

Tip: You can as well create campaigns with the full mail service.

Product

Add a product section to pull in content from items on your site's store page. After adding a production section:

ClickAdd together Product to choose upwards to seven products. When selecting products, they announced in chronological order even if y'all have multiple store pages.
Click a production in the right console to add alt text. This only adds alt text to your campaign, not to the original product on your site.
Click Manageto add, reorder, and delete posts.
Click Details to display or hide the product name, toll, and description andAdd To Cart links or buttons. You lot can also mode the button colors here.
Click Layout to cull the layout. Each product department has one layout. To add more items with different layouts, add new sections.
For Side, List, and Numbered layouts, modify the epitome width by clicking Image Size. Images always brandish full-width on Windows Outlook.
Use the other options to style the padding, colors, and global fonts.
Click the text in the preview, including on buttons, to edit information technology direct. This won't affect the products on your site.
Hover over the epitome and click thepencil icon to open the image editor. This won't affect the production's image on your site.

Afterward adding a production to your entrada, information technology'south not synced with your site. If yous make changes to a product on your site before sending your campaign, remove that product and re-add together it, or update information technology in the campaign manually.

Add links

You can add together links to:

Y'all can link to your own site's content, external sites, email addresses, or telephone numbers. For collections, such as store, blog, and events pages, you lot can link to specific tags or categories. To link to individual items, such as a product, mail service, or event, add an external link with the particular's full URL.

Proceed in listen:

Text links follow global styles.
Opened links include actress text (query parameters) after the URL for analytics tracking purposes.

Tin can I add videos to my campaign?

There isn't currently a way to embed videos. Instead you can:

Add an animated .gif in an prototype section.
Add a text link to a video on your site or a third-party hosting service, like YouTube or Vimeo.

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Source: https://support.squarespace.com/hc/en-us/articles/360051052431-Adding-content-to-email-campaigns